Product Manager, Digital Marketing

TagApollo Pharmacy

How much does company branding really matter today?

H

To save you the time, NO. Branding no longer matters. People love the quality, they love to use amazing products. Your company branding activities have very little to do with people buying your products. Let me give you an example. A consumer walked into an Apollo Pharmacy store looking for Dettol Hand Sanitizer. The Apollo guy brought one and asked him whether he would like to try the new Apollo...

Product Manager, Digital Marketing

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