Product-men always believed in creating simple products. Easy to play with. Easy to understand. But, that never meant, less powerful.
Simplicity is not equal to ineffective
Don’t take away powerful features from your app or product to make it simple. Simplicity is in the product design, not on the hardware. Think what you can change to make it less complicated for your users. Remove steps, options, but don’t make it weak. Your product should be an example of “Simple, yet Robust and extraordinary”.
Good luck, keep creating great products with beautiful user experiences. Here are some UX Secrets for you to follow.