Product Manager, Digital Marketing

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Why short term goals make you happier?

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What we think We always want to achieve something big, something groundbreaking. Something that will make you famous or get you a 100% salary hike or take your business to reach a million customers.  But then, you get tired and hate to work. You find yourself clueless as to why you are doing something which has no results. You also wonder why it is taking so much time for you achieve your...

App promotion tactics for beginners!

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There’s a reason you clicked on that link. You’re either a marketer who is interested in promoting an app or an entrepreneur who has an app. Either way, let me tell you this frankly, this is not the ‘101 of app promotions’. This is also not something that will make you an awesome marketer when it comes to mobile apps. But, this article will help you get started. This will...

Meet the LinkedIn Pulse guy, Akshay Kothari

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…who now runs the show at LinkedIn Bangalore now. Akshay Kothari is the Head of LinkedIn in India who sold his first company Pulse, to LinkedIn in the year of 2013 at $90 Million. Here’s an interview of his exciting journey from Harvard to Linkedin India with Ravi Gururaj, Chairman NASSCOM Product Council. You can also watch this fireside chat with Bhavish Aggarwal (Ola)...

The deals and discounts industry in today’s world!

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Read a story on Scroll.in about Anisha Singh. The title was, “How an accidental businesswoman created a start-up valued at Rs 1,000 crore”. Wow! Who wouldn’t open a story that reads that line? Anisha is the co-founder of a company called, MyDala. If you don’t know already, Mydala is a website like Nearbuy or the Little app. They bring you discounts and deals from all over the industry. Be it...

Best advertisement of 2016 featuring Michael Phelps

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Hi there! I am sure you have seen some jaw-dropping ads throughout this year 2016. But, I watched this video by Under Armour, featuring Michael Phelps, and it blew my mind. What a great composition. And the story behind the success of Michael Phelps is very well projected in this one and a half minutes advertisement. Therefore it won’t be too much to say that this takes the credit for the...

Why you should focus on premium

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As it turns out, premium always makes more money than standard. I will share examples, but before that, let me talk about what I exactly mean by premium. Premium is a positioning of your brand from others in terms of quality and pricing. It goes the same way for any product. Even content. You will find websites who write standard articles and then there are websites who write thoughtful premium...

How to build the best website?

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Hello there. I have been thinking of writing a post about my work. Something I do for my clients’ everyday which might help other business owners and website designers build better websites. So what is this post going to tell you? Let’s begin with a little indexing. This might seem random to you. Feel free to skim the parts you think you already recognize. It’s not rocket science. Why...

Product Manager, Digital Marketing

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