Product Manager, Digital Marketing

CategoryUser Experience

Steps to create an information architecture

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Before I tell you about the steps to create an Information Architecture is, let’s talk a little about the three components that are essential while creating a website or product. Information Architecture – Helping users know where they are and find what they are looking for. Usability – It is how easily or intuitively the user is able to find content or perform an action. User...

Compromising on user experience for security

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You must have seen many websites where the security to access content is so high that the actual user experience is compromised. You will get frustrated to the core while trying to log in or register. It is even more frustrating for a user if there is no other option but to use that only website. For example when you book a railway ticket from IRCTC or try to redeem your payback points from...

3 Books entrepreneurs should read

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Here is a list of my all time favorite books entrepreneurs read and love. Don’t Make Me Think, Revisited by Steve Krug It’s the best guide that touches every aspect of Usability and Information Architecture. Steve, who is an Information Architecture and User Experience Design professional wrote the first edition of the book in 2000. In 2013, the third edition of the book was published...

Create simple yet powerful product designs

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Product-men always believed in creating simple products. Easy to play with. Easy to understand. But, that never meant, less powerful. Simplicity is not equal to ineffective Don’t take away powerful features from your app or product to make it simple. Simplicity is in the product design, not on the hardware. Think what you can change to make it less complicated for your users. Remove steps...

Think Saving Time in User Experience Design

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People coming to your website doesn’t have the whole day to accomplish their goals. Unless you’re IRCTC and they have no other option. We are too busy in our lives and even a few seconds may seem like an eternity. Saving time in User Experience Design This means, don’t waste your users time. Help them accomplish their tasks faster. A second less when multiplied by a million...

Design for the largest category of users

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It’s simple, you can not cater to all of the users. Doing so will result in creating a product that doesn’t serve well for anyone. Identify what are the type or category of users who will come to your website. Now, list them as per the priority. For example, Female shoppers (50%), Male shoppers (25%), Potential Sellers (10%) Potential candidates (5%), Other researchers and media (10%)...

Secret to User Experience design

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Whenever I search for the ‘best user experience design’ tips on Google, it gives an end number of results with way too many things to learn and remember. That’s great. But, what the book written by Steve Krug taught us is simple, and applying that into your design, can change things. Don’t Make Me Think Steve said one important thing, “Don’t Make Me...

Product Manager, Digital Marketing

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