Digital Strategist – Product & Marketing, Indus Net TechShu

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3 Books entrepreneurs should read

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Here is a list of my all time favorite books entrepreneurs read and love. Don’t Make Me Think, Revisited by Steve Krug It’s the best guide that touches every aspect of Usability and Information Architecture. Steve, who is an Information Architecture and User Experience Design professional wrote the first edition of the book in 2000. In 2013, the third edition of the book was published...

How much does company branding really matter today?

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To save you the time, NO. Branding no longer matters. People love the quality, they love to use amazing products. Your company branding activities have very little to do with people buying your products. Let me give you an example. A consumer walked into an Apollo Pharmacy store looking for Dettol Hand Sanitizer. The Apollo guy brought one and asked him whether he would like to try the new Apollo...

The 80/20 law you should be aware of

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If you have already heard of the 80/20 rule, this article is not for you. But if you have not heard of it, this Pareto Principle is important for you to know. In business and life, the 80/20 rule applies to everything. This is known as the ‘Pareto Principle’. What is it? It states that “80% of the effect come from 20% of the causes“. For example, “80% of your sales...

One step ahead is not enough to stay sustainable

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To create a successful business it is important to stay ahead of the competition. So much ahead, that they are not able to catch up to outrun you. If that happens, you will have a lot of competition in the market where everyone is competing with the same features to acquire customers or sell. The chances of differentiating yourself will become limited. Your competitors will start to reduce the...

Meet the LinkedIn Pulse guy, Akshay Kothari

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…who now runs the show at LinkedIn Bangalore now. Akshay Kothari is the Head of LinkedIn in India who sold his first company Pulse, to LinkedIn in the year of 2013 at $90 Million. Here’s an interview of his exciting journey from Harvard to Linkedin India with Ravi Gururaj, Chairman NASSCOM Product Council. You can also watch this fireside chat with Bhavish Aggarwal (Ola)...

The deals and discounts industry in today’s world!

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Read a story on Scroll.in about Anisha Singh. The title was, “How an accidental businesswoman created a start-up valued at Rs 1,000 crore”. Wow! Who wouldn’t open a story that reads that line? Anisha is the co-founder of a company called, MyDala. If you don’t know already, Mydala is a website like Nearbuy or the Little app. They bring you discounts and deals from all over the industry. Be it...

Why you should focus on premium

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As it turns out, premium always makes more money than standard. I will share examples, but before that, let me talk about what I exactly mean by premium. Premium is a positioning of your brand from others in terms of quality and pricing. It goes the same way for any product. Even content. You will find websites who write standard articles and then there are websites who write thoughtful premium...

How to build the best website?

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Hello there. I have been thinking of writing a post about my work. Something I do for my clients’ everyday which might help other business owners and website designers build better websites. So what is this post going to tell you? Let’s begin with a little indexing. This might seem random to you. Feel free to skim the parts you think you already recognize. It’s not rocket science. Why...

Digital Strategist – Product & Marketing, Indus Net TechShu

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