Product Manager, Digital Marketing

Read about Product Design, Personal Growth, UX Design

How much does company branding really matter today?


To save you the time, NO. Branding no longer matters. People love the quality, they love to use amazing products. Your company branding activities have very little to do with people buying your products. Let me give you an example. A consumer walked into an Apollo Pharmacy store looking for Dettol Hand Sanitizer. The Apollo guy brought one and asked him whether he would like to try the new Apollo...

The 80/20 law you should be aware of


If you have already heard of the 80/20 rule, this article is not for you. But if you have not heard of it, this Pareto Principle is important for you to know. In business and life, the 80/20 rule applies to everything. This is known as the ‘Pareto Principle’. What is it? It states that “80% of the effect come from 20% of the causes“. For example, “80% of your sales...

One step ahead is not enough to stay sustainable


To create a successful business it is important to stay ahead of the competition. So much ahead, that they are not able to catch up to outrun you. If that happens, you will have a lot of competition in the market where everyone is competing with the same features to acquire customers or sell. The chances of differentiating yourself will become limited. Your competitors will start to reduce the...

Create simple yet powerful product designs


Product-men always believed in creating simple products. Easy to play with. Easy to understand. But, that never meant, less powerful. Simplicity is not equal to ineffective Don’t take away powerful features from your app or product to make it simple. Simplicity is in the product design, not on the hardware. Think what you can change to make it less complicated for your users. Remove steps...

Think Saving Time in User Experience Design


People coming to your website doesn’t have the whole day to accomplish their goals. Unless you’re IRCTC and they have no other option. We are too busy in our lives and even a few seconds may seem like an eternity. Saving time in User Experience Design This means, don’t waste your users time. Help them accomplish their tasks faster. A second less when multiplied by a million...

Design for the largest category of users


It’s simple, you can not cater to all of the users. Doing so will result in creating a product that doesn’t serve well for anyone. Identify what are the type or category of users who will come to your website. Now, list them as per the priority. For example, Female shoppers (50%), Male shoppers (25%), Potential Sellers (10%) Potential candidates (5%), Other researchers and media (10%)...

Secret to User Experience design


Whenever I search for the ‘best user experience design’ tips on Google, it gives an end number of results with way too many things to learn and remember. That’s great. But, what the book written by Steve Krug taught us is simple, and applying that into your design, can change things. Don’t Make Me Think Steve said one important thing, “Don’t Make Me...

Why short term goals make you happier?


What we think We always want to achieve something big, something groundbreaking. Something that will make you famous or get you a 100% salary hike or take your business to reach a million customers.  But then, you get tired and hate to work. You find yourself clueless as to why you are doing something which has no results. You also wonder why it is taking so much time for you achieve your...

App promotion tactics for beginners!


There’s a reason you clicked on that link. You’re either a marketer who is interested in promoting an app or an entrepreneur who has an app. Either way, let me tell you this frankly, this is not the ‘101 of app promotions’. This is also not something that will make you an awesome marketer when it comes to mobile apps. But, this article will help you get started. This will...

Product Manager, Digital Marketing

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