Digital Strategist – Product & Marketing, Indus Net TechShu

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What is an idea?

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“An idea is a thought or suggestion to a possible course of action.” That’s what you get when searched for the definition of ‘idea’. It’s important to understand what is an idea and why an idea is important. Because not everyone has an idea. So, if you do have an idea and you think it’s a great one, you will have to ensure that the idea is truly utilized...

3 Books entrepreneurs should read

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Here is a list of my all time favorite books entrepreneurs read and love. Don’t Make Me Think, Revisited by Steve Krug It’s the best guide that touches every aspect of Usability and Information Architecture. Steve, who is an Information Architecture and User Experience Design professional wrote the first edition of the book in 2000. In 2013, the third edition of the book was published...

How much does company branding really matter today?

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To save you the time, NO. Branding no longer matters. People love the quality, they love to use amazing products. Your company branding activities have very little to do with people buying your products. Let me give you an example. A consumer walked into an Apollo Pharmacy store looking for Dettol Hand Sanitizer. The Apollo guy brought one and asked him whether he would like to try the new Apollo...

The 80/20 law you should be aware of

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If you have already heard of the 80/20 rule, this article is not for you. But if you have not heard of it, this Pareto Principle is important for you to know. In business and life, the 80/20 rule applies to everything. This is known as the ‘Pareto Principle’. What is it? It states that “80% of the effect come from 20% of the causes“. For example, “80% of your sales...

One step ahead is not enough to stay sustainable

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To create a successful business it is important to stay ahead of the competition. So much ahead, that they are not able to catch up to outrun you. If that happens, you will have a lot of competition in the market where everyone is competing with the same features to acquire customers or sell. The chances of differentiating yourself will become limited. Your competitors will start to reduce the...

Create simple yet powerful product designs

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Product-men always believed in creating simple products. Easy to play with. Easy to understand. But, that never meant, less powerful. Simplicity is not equal to ineffective Don’t take away powerful features from your app or product to make it simple. Simplicity is in the product design, not on the hardware. Think what you can change to make it less complicated for your users. Remove steps...

Think Saving Time in User Experience Design

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People coming to your website doesn’t have the whole day to accomplish their goals. Unless you’re IRCTC and they have no other option. We are too busy in our lives and even a few seconds may seem like an eternity. Saving time in User Experience Design This means, don’t waste your users time. Help them accomplish their tasks faster. A second less when multiplied by a million...

Design for the largest category of users

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It’s simple, you can not cater to all of the users. Doing so will result in creating a product that doesn’t serve well for anyone. Identify what are the type or category of users who will come to your website. Now, list them as per the priority. For example, Female shoppers (50%), Male shoppers (25%), Potential Sellers (10%) Potential candidates (5%), Other researchers and media (10%)...

Secret to User Experience design

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Whenever I search for the ‘best user experience design’ tips on Google, it gives an end number of results with way too many things to learn and remember. That’s great. But, what the book written by Steve Krug taught us is simple, and applying that into your design, can change things. Don’t Make Me Think Steve said one important thing, “Don’t Make Me...

Digital Strategist – Product & Marketing, Indus Net TechShu

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