Product Manager, Digital Marketing

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Steps to create an information architecture


Before I tell you about the steps to create an Information Architecture is, let’s talk a little about the three components that are essential while creating a website or product. Information Architecture – Helping users know where they are and find what they are looking for. Usability – It is how easily or intuitively the user is able to find content or perform an action. User...

Building a Minimum Sellable Product


At the last edition of #StartupSaturday Sumit Marda, Co-founder at MindHour brought up the idea of building an MSP or Minimum Sellable Product. Interestingly, many entrepreneurs have taken the route to building an MSP than an MPV. It’s highly popular among those creating B2B products. Why a Minimum Sellable Product? Building a product, your users are ready to pay, is the best way to...

Compromising on user experience for security


You must have seen many websites where the security to access content is so high that the actual user experience is compromised. You will get frustrated to the core while trying to log in or register. It is even more frustrating for a user if there is no other option but to use that only website. For example when you book a railway ticket from IRCTC or try to redeem your payback points from...

Why being a perfectionist is bad & how to stop being one


I know, cause I am. I used to take pride in being a perfectionist. It was a skill not everyone can master, and that led me to create and do great things that people always appreciated. But, there are flaws in being a perfectionist. Here I quote a few from an article I read Being a perfectionist makes you think you’re never good enough. It can make you too fussy so you miss good opportunities. It...

What is an idea?


“An idea is a thought or suggestion to a possible course of action.” That’s what you get when searched for the definition of ‘idea’. It’s important to understand what is an idea and why an idea is important. Because not everyone has an idea. So, if you do have an idea and you think it’s a great one, you will have to ensure that the idea is truly utilized...

3 Books entrepreneurs should read


Here is a list of my all time favorite books entrepreneurs read and love. Don’t Make Me Think, Revisited by Steve Krug It’s the best guide that touches every aspect of Usability and Information Architecture. Steve, who is an Information Architecture and User Experience Design professional wrote the first edition of the book in 2000. In 2013, the third edition of the book was published...

How much does company branding really matter today?


To save you the time, NO. Branding no longer matters. People love the quality, they love to use amazing products. Your company branding activities have very little to do with people buying your products. Let me give you an example. A consumer walked into an Apollo Pharmacy store looking for Dettol Hand Sanitizer. The Apollo guy brought one and asked him whether he would like to try the new Apollo...

The 80/20 law you should be aware of


If you have already heard of the 80/20 rule, this article is not for you. But if you have not heard of it, this Pareto Principle is important for you to know. In business and life, the 80/20 rule applies to everything. This is known as the ‘Pareto Principle’. What is it? It states that “80% of the effect come from 20% of the causes“. For example, “80% of your sales...

One step ahead is not enough to stay sustainable


To create a successful business it is important to stay ahead of the competition. So much ahead, that they are not able to catch up to outrun you. If that happens, you will have a lot of competition in the market where everyone is competing with the same features to acquire customers or sell. The chances of differentiating yourself will become limited. Your competitors will start to reduce the...

Product Manager, Digital Marketing

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